How To Build Pages That Rank #1 SEO Tips
SEO is nt new, its being going on for a very long time.Heck, I ve been a SEO for over 10 years.With all the data out there,there must be a formula that we can all copy, right?Well there is.Hi everyone, Im Neil Patel, and today I m going to break down how to build pages that rank number one on Google consistently.
What are these things that you need to know if you want to continually rank number one or even on page one of Google? So heres some data that we found around the web.And a lot of the data that we found is from Backlink Authority Hacker, and Ahrefs. So lets dive right in.The first trend that we saw, ask a question in your title. Question-based title tags typically see a 14% higher CTR rate.In other words, you want clicks.If you rank number two on Google,and someone ranks number one,but your listing gets more clicks than the number one listing,what do you think that tells Google? It tells Google that the number two listing should be number one, and the number one listing should be number two.So consider asking a question within your title tag.Not only did Backlink have that data,but also, Click Flow by Eric Siufound similar data points as well.
So in other words, ask questions within your title.The second thing that we found,is title tags between 15 and 40 characters tend to do really well.Are those ones that, hey, you want to have a title tag thats as long as possible, as many keywords in there? We found that nowadays shorter title tags do extremely well.One of the big reasons for this is, a lot of user on mobile devices now, were no longer just using laptops, or desktops computers.A lot of us use mobile devices, heck,Google now has more searches for mobile devices then they do from desktop computers.It shows you that short and to the point does very well.Now here something interesting, its not just title tags but easy also did a study and they found that when they also made their URL shorter,not just their title tags, they found that it actually performs better then longer ones.
meta descriptions For seo
The third tip I have for you, is to add meta descriptions.I know this seems common sense, but every ones like yeah, we all have meta descriptions.Well, a lot of the sites that were seeing,when were crawling using Uber suggest,with our own app, we found that over 30% of the sites that were crawling on a daily basis,dont even have meta tags.Instead theyre just letting Google place the meta description for them.Now, heres the thing, by adding a meta description you can get 5.8% more clicks.Its simple, its easy to do, because that way you are controlling the language, the text,the message that youre conveying which makes your copy more appealing than your competition.
seo optimize for featured snippets
Fourth tip I have for you, optimize for featured snippets.According to Ahrefs, 50 to 65% of all the number one spots are dominated by featured snippets.And adding structured markup to your site, helps with that.It also makes your site very mobile friendly,which helps you get more traffic as well.So add structured markup, because that way it ll increase the odds that you can be placed in the featured snippet box.
Keyword placement in SEO
The fifth tip I have for you, keyword placement and density,it still matters.According to the study done by Authority Hacker,after they analyzed a million SERPS,it was determined that placing your keywords in h1 tags, meta tags, like the meta description,title tags, all of this showed a much higher correlationto ranking on page one.So in other words, the basics, the old school tactics that we used to do, six, seven, 10 years ago,and really emphasize on, they still matter.Roughly 1% keyword density is what you want to stay at.Staying, you know at 5%, 4%, all of that is to much of keyword stuffing, and these days Google algorithm is smart enough, that they know that when you talk about dog food, thats also similar to talking about a pit bull, dog food, or puppy food,and all those type of keywords are related.In other words, they have this big build in thesaurus,dictionary, and they can figure out what people really mean.They know that when your typing an apple,if your looking for apple that you eat, or a apple computer.So you dont need to stuff as much as you used to years ago.And hey, if youre trying to figure out how to do all of this for optimizing, for your title tags, meta tags,h1 tags, you dont have to do this manually anymore.You can just put URL into Uber suggest and click on the site audit report in the left hand navigation, and it will tell you what changes you need to make to optimize for specific keywords.The sixth tip, is to add your keywords in the URL.On average, URLs with keywords had a 45% higher CTR,then URLs that did not contain the keyword that people are searching for.You know youve seen this click baity title tags,and meta descriptions, and sure,doing those kind of things can help,but having your keyword in the URL also tells the searcher,that hey, this result is what Im looking for.The seventh tip I have for you,optimize for the parent topic.A good example of this is, the SEO beginners guide by Moz. So Moz has a lot of articles on SEO,but if you look at their beginners guide,they have this main page, that talks about SEO and its overview, then they go into each and every single different section of SEO,from on page optimization, to link building,and they all flow back up to the parent page,through internal linking.Now when you do that, it helps you rank higher.Now last but not least, the eight tip I have for you,according to a study by Brian Dean, long form page sare the most predominant on page one.Long form content get 77% more clicks,and much more social engagement.Now that doesnt mean that if you just write long copy,youre automatically going to get on page one,assuming that people want to read the long form.If someones just searching for two plus two,they want the answer that two plus two equals four,they dont want to five thousand word article.But, if you have a long end up article, that makes sense for what people are searching for, its in depth,its providing value, its educating them,its making whatever they are reading, super actionable And they know what to do next, that all work,that all help you get on page one,because you are providing the best user experience.Now if you want help dominating page one at Google check out my ad agency Neil Patel Digital.If you have any questions, leave a comment below
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